What is Market Research?
“Research is creating new knowledge”
The GeekEasy Explanation:
Market Research is gaining insight about our market so that we can make better decisions.
The Wiki Answer:
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making
Before you start with any marketing, you need to know your market.
Is there a market for what you do?
What does your competition do?
What is the need in the market?
We have divided our market research up into 3 areas:
Our Scope of Business
Our Market Map