Database Marketing

Never underestimate the number of potential sales you could make from just nurturing a database of existing contacts.

No matter how far off you think a potential client is from making a purchase, you need to start seeing the rand value and potential revenue of every person in your database. While it might be frustrating to see the big picture value of contacts who need a lot of nurturing, the simple fact is that the, the more valuable they become to your business.

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