We found such a stunning article regarding why your online presence is SOOOO important…
Here is 7 tips to help you

1.WOW THEM WITH YOUR WEBSITE
Your website is the core of your online presence.
All businesses, no matter how small, should have a website. It can be extremely basic, but it should contain the fundamental information customers – especially future customers – need and want to know.

2. SEARCH ENGINES ARE YOUR FRIENDS
once you have a website, it’s vital that it can actually be found by search engines
The most important strategy to ensuring proper optimization and achieving visibility online is to create relevant and high-quality content your ideal users are searching for, and ultimately, read and share

3. BE A SOCIAL BUTTERFLY
Social media is an extremely important part of your online presence
Not only does it allows customers to engage with your brand, it’s also a great way to grow and maintain your brand’s reputation.

4. BE MOBILE
Though you may feel a website is sufficient, if you’re serious about taking the next step your business should really be mobile accessible.
Why?
Because consumers are spending more time on mobile than ever before
If a potential customer is using a smartphone and can’t access your business easily, they’ll just go to someone they can. So make sure your website is ‘mobile friendly

5. ADDED VALUE SERVICES
Whether it’s via your website, an online community, or through your social media channels, you should always be looking to provide consistent value.
Know your goals and how to reach them, then stick to it.

6. TRACK YOUR SUCCESS
So you’ve created a website, your content is being shared, but how do you truly know it’s working?
If you don’t track the right metrics, you’re doing yourself a disservice as you’ll never know what actually works.
Without tracking these things, you won’t be able to recognize trends or why a spike (or worse, a drop) in traffic has happened. It’s extremely important to test different things and figure out what works best for you.

7. IT’S A MARATHON, NOT A RACE
Never before does the old adage ‘patience is a virtue’ mean more than when building your online presence.
Establishing your online presence doesn’t happen overnight. It requires time and patience. You must be willing to commit to growing in this aspect just as you would in scaling your business

Source:thenextweb.com

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